The American Society of Cinematographers

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Prime Focus Opens N.Y. Facility


Global visual-entertainment-services company Prime Focus has announced plans to create a cutting-edge visual-effects and post facility in New York City’s West Village. The opening of the 13,300-square-foot studio at 345 Hudson St., slated for early summer, marks a major expansion of Prime Focus’ presence on the East Coast and allows the company to double its workforce in New York.

In addition to a 3-D-enabled digital-intermediate theater, the studio will offer a 5.1 mixing theater, a full complement of offline and online editing suites, and 2-D and 3-D visual-effects suites. The facility will also give clients access to Prime Focus’ View-D proprietary 3-D conversion process.

Connected by Prime Focus’ Global Digital Pipeline, the New York office will work closely with its sister offices in London on advertising and broadcast projects, capitalizing on the opportunity to offer clients on both sides of the Atlantic extended reach and services, and with the Prime Focus Los Angeles and Vancouver offices on visual effects and View-D projects.

“This expansion of our services, infrastructure and capacity is a natural step,” says joint managing director Mary Martin. “We pride ourselves on the personal service, comfort and convenience we offer our clients here in New York, and this new facility will allow us to continue to offer this with the addition of a brand new infrastructure and an expanded range of services.” Martin and joint managing director Anthony Matt will be overseeing the move into the new facility and the recruitment of new talent.

“We’ve been planning an expansion of our services in New York for a while, and the timing is now right,” says Simon Briggs, managing director, U.K. “We have the right building, a fantastic team, and the drive and ambition to make this office a very significant part of our global network.”

For additional information, visit www.primefocusworld.com.

 
 
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