The American Society of Cinematographers

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Peter Deming, ASC to Keynote at Createaspheres Entertainment Technology Expo

Cinematographer To Give Sneak Peek into the Making of OZ: THE GREAT AND POWERFUL

October 30, 2012
Peter Deming, ASC, will topline a keynote discussion on November 7 at 5 p.m. at this year’s Fall Entertainment Technology Expo (ETE) presented by Createasphere. ETE takes place at the Burbank Marriott and runs from November 7-8. The show offers a thriving environment for ongoing education and networking with industry professionals, content creators, technicians and solution providers who are making significant advances in entertainment technology.

Deming, an award-winning cinematographer, will discuss his latest project, as well as look back at his diverse experiences that have put him on the cutting-edge of creating visuals for horror, comedy and drama.

Deming recently completed cinematography duties on the highly anticipated Oz: The Great and Powerful, directed by Sam Raimi and slated for U.S. release in early 2013 by Walt Disney Studios. It was the cult classic Evil Dead II with Raimi that shot Deming’s career into high gear. He went on to receive the Sundance Cinematography Award for his work on House Party, and a Spirit Award for David Lynch’s dramatic thriller Mulholland Dr., among other critical acclaim. From comedy to horror and art house to mainstream, Deming’s diverse and impressive credits include My Cousin Vinny; Lost Highway; Austin Powers: International Man of Mystery and Austin Powers in Goldmember; Mystery, Alaska; From Hell; The Jacket; Music of the Heart, Last Night, I Heart Huckabees; Drag Me to Hell; and Cabin in the Woods, in addition to many commercials.

The session is preceded by two previously announced keynotes. Fourth Wall, the Emmy-winning pioneers of the multi-screen entertainment experience, will debut a new transmedia show at 1:30 p.m. Company executives will discuss and demonstrate the ways their studio is utilizing leading-edge technology to broaden the storytelling landscape across multiple screens and devices. Their panel will culminate in a showcase premiere of an exciting new offering that exemplifies the power of Fourth Wall Studios' engaging entertainment capabilities.

The Society of Camera Operators (SOC) returns for its perennially popular “How’d You Get That Shot@?!”, where operators reveal the intricacies of how they actually captured amazing, compelling shots from a variety of well-known projects. SOC then takes their panel to Gear Alley, for a Shoulder-to-Shoulder touch-and-see breakdown of the tools that helped them get difficult yet visually unique scenes.

ETE is also debuting the Digital Process Workflow (DPW) Lab at the Expo, a working cloud-based lab demonstration in real time that brings experts and end-users together in an informative, hands-on environment, explaining the lifecycle of an asset and what happens at each step of workflow. Participating companies include Dell, Technicolor, ARRI, Codex, Signiant, Adobe, FilmLight, 5th Kind, Levels Beyond and Quantum.

A high-caliber roster of speakers, intensives, hands-on equipment opportunities, and networking abound at this year’s Entertainment Technology Expo. There is no charge for this event.