The American Society of Cinematographers

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February 2014
Panavision Expands Primo Family

Panavision has introduced the Primo V series of lenses, designed to work with today’s high-resolution 35mm digital cameras.

Angenieux Extends Zoom Range

Thales Angenieux has introduced the Optimo DP Series 25-250mm 10x zoom lens, which has been optimized for today’s large-format digital cameras.

Leica Adds Summicron-C Line

CW Sonderoptic has introduced the Leica Summicron-C line of prime lenses.

New Views with iPro for Artemis

Chemical Wedding, the producer of the iOS applications Artemis, Helios and Toland, has collaborated with Schneider Optics to introduce the iPro for Artemis system.

VER Acquires Fletcher Camera

Video Equipment Rentals and Fletcher Chicago, Inc. have reached an agreement to bring Fletcher’s 16mm, 35mm and digital camera division into VER’s cinema division.

ProMax Enhances Platform Storage

ProMax Systems, manufacturer of shared-storage servers and video-editing workstations, has announced additions to its Platform shared-storage server line, which also offers asset management, media conversion and archiving.


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Panavision Expands Primo Family

Panavision has introduced the Primo V series of lenses, designed to work with today’s high-resolution 35mm digital cameras.

“Panavision’s unmatched optical expertise and high-quality manufacturing capabilities have now been brought to bear on lenses adapted for digital cameras,” says ASC associate Kim Snyder, Panavision’s chief executive officer. “We’ve focused on providing cinematographers with the best tools to tell their stories with vision and creativity. With the industry’s ongoing transition to digital capture, we want our customers to know they can continue to trust Panavision to bring innovative, world-class solutions to the marketplace.”

The Primo V lenses are designed to bring the look and feel of Panavision Primos to digital cinematography, using the lens elements from existing Primo lenses. Primo V lenses take advantage of specific design adaptations to work in harmony with digital cameras, maximizing image quality while delivering Primo quality and character.

“Cinematographers tell us that the hyper-sharp sensors in today’s digital cameras can result in images that are harsh and lack personality,” says Dan Sasaki, Panavision’s vice president of Optical Engineering. “That’s one reason why there’s so much emphasis on glass these days. The Primo V lenses bring the smooth, organic flavor of Primo lenses to the high-fidelity digital image. Our philosophy is to take what cinematographers love about the Primos and update them for the digital world.”

Primo V lenses have been re-engineered to correct for the off-axis aberrations that result from additional optical elements — such as low-pass and IR filters — that digital cameras require. Patent-pending modifications eliminate the coma, astigmatism and other aberrations introduced by the additional glass in front of the sensor while preserving the desirable imaging characteristics of the Primo optics. The resulting image appears more balanced center-to-edge.

The Primo V lenses are compatible with any digital camera equipped with PL or Panavision 35 mount systems. (They cannot be used on film cameras.) The internal transports and mechanics of the Primo V lenses will retain the familiar Primo feel. Since the Primo V lenses retain the essential Primo character, imagery from Primo V and standard Primo lenses will intercut well. A set of Primo V primes includes 14.5mm, 17.5mm, 21mm, 27mm, 35mm, 40mm, 50mm, 75mm and 100mm focal lengths.

contact info:

 
www.panavision.com
Angenieux Extends Zoom Range

Thales Angenieux has introduced the Optimo DP Series 25-250mm 10x zoom lens, which has been optimized for today’s large-format digital cameras.

The lens has been designed with a complex focus group for minimal breathing, and it boasts a wide-open setting of T3.5 throughout the entire zoom range. The zoom fully covers Red’s Epic M-X and Epic Dragon sensors on all formats below 6K. The lens weighs only 16 pounds and offers a close-focus distance of 4'. Additionally, the lens has an integrated filter holder in the back for a 41.5mm screw-in filter. The Optimo DP 25-250mm also incorporates the /i Technology metadata interface. The lens is compatible with 1.4x and 2x Optimo extenders and is available in PL or PV mount, with on-the-spot interchange to Canon EF or Nikon F mounts.

The Optimo DP Series also includes the DP 16-42mm and 30-80mm lenses, as well as the Optimo 3-D package, which consists of optically matched 16-42mm Optimo DP and/or 30-80mm Optimo DP lenses. With the addition of the 25-250mm zoom, the DP Series now covers a focal-length range of 16-250mm.

contact info:

 
www.angenieux.com
Leica Adds Summicron-C Line

CW Sonderoptic has introduced the Leica Summicron-C line of prime lenses. These T2.0 lenses will initially be available as a set of six focal lengths (18mm, 25mm, 35mm, 50mm, 75mm and 100mm), with four additional focal lengths (21mm, 29mm, 40mm and 135mm) ready for delivery within the first half of 2014.

The Summicron-C lenses complement CW Sonderoptic’s existing line of Leica Summilux-C T1.4 primes. The Summicron-C primes employ a classic spherical-lens design but feature special coatings to more closely match the color and natural skin-tone rendition of the Summilux-C lenses; they also exhibit excellent flare suppression with very low chromatic aberration and distortion.

To accommodate modern electronic sensors, the Summicron-C lenses have an image circle exceeding 34mm in diameter. All lenses in the Summicron-C line weigh between 2.7 and 4.1 pounds, and all share an identical size (4" long with a 95mm front diameter), except for the 135mm, which is slightly longer.

The Leica Summicron-C lenses will be available directly from CW Sonderoptic via the Leica Store in Los Angeles and also from Band Pro, distributor of the Leica Summilux-C lenses.

contact info:

 
Summilux-C lenses. www.cw-sonderoptic.de
New Views with iPro for Artemis

Chemical Wedding, the producer of the iOS applications Artemis, Helios and Toland, has collaborated with Schneider Optics to introduce the iPro for Artemis system. Featuring a Super Wide Angle lens specially developed for Artemis by Schneider Optics, the system expands the range of lenses the Artemis Digital Director’s Viewfinder can replicate to include lenses as wide as 12mm (when used with Super 35mm-format motion-picture cameras).

The Standard iPro for Artemis Kit includes the Super Wide Angle Lens, an iPhone case (4/4s or 5), a lens case that doubles as a handle, and a lanyard. The Master Kit also includes the 2x Teleconverter, which extends the range of the Artemis Viewfinder to 300mm. (The iPro for Artemis system is also available for the iPad Mini by means of an iPad Mini Lens Clip.) The Artemis Digital Director’s Viewfinder is only calibrated to use the Super Wide Angle and 2x Teleconverter iPro lenses.

contact info:

 
www.chemicalwedding.tv
squareup.com
VER Acquires Fletcher Camera

Video Equipment Rentals and Fletcher Chicago, Inc. have reached an agreement to bring Fletcher’s 16mm, 35mm and digital camera division into VER’s cinema division. This collaboration combines the strengths of VER’s extensive inventory, comprehensive engineering and international reach with Fletcher’s film experience, knowledgeable staff and respect for the craft of cinematography.

“We couldn’t be more excited to have Fletcher Camera advance VER’s Cinema Division’s commitment to service the cinematographer,” says VER owner Vince Dundee. “We’re creating a synergy that will provide unmatched technical capabilities, cutting-edge equipment and outstanding customer service to the television, feature film and commercial production markets.”

ASC associate Tom Fletcher, vice president and co-founder of Fletcher Camera, adds, “The nature of modern motion-picture production requires an ever-changing variety of equipment and the ability to scale up to meet the needs of an often complicated and demanding production environment. VER’s extensive inventory, engineering prowess and presence in every incentive-driven production center means that we can now more fully serve the [directors of photography] and ACs’ artistic and technical needs alongside the financial and business needs of producers. My entire staff is excited to be joining forces with VER to bring our thoughtful customer service and extensive film and digital experience to a much wider range of productions.”

This new division will have a separate identity from the rental company VER, with a different local phone number, website, traditional prep-floor space and dedicated staff. It will use Fletcher’s existing Chicago and New Orleans locations.

Fletcher Chicago’s Sports Division remains unchanged and will continue to operate its downtown location until the spring, when it will relocate to the city’s western suburbs.

contact info:

 
www.verrents.com
www.fletch.com
ProMax Enhances Platform Storage

ProMax Systems, manufacturer of shared-storage servers and video-editing workstations, has announced additions to its Platform shared-storage server line, which also offers asset management, media conversion and archiving. Ideal for disk-based backup, the new Platform Nearline storage system expands upon the existing Platform Online and Platform Studio lines. In addition to new hardware options, software developments across the Platform Series have increased the functionality of every Platform system by adding features previously only available in the Enterprise Storage sector. Each system is engineered for the most demanding video-post workflows, ranging from online and nearline to Enterprise levels, with capacities from 8TB to 512 Petabytes. The Platform Series offers perceptive functions and multi-location data-management controls that are easy to use for workgroups of any size.

“Platform opened up the concept of scaling servers beyond just shared storage, extending into a multi-functional, all-purpose workgroup server that can scale storage, users, performance and workflows,” says ProMax CEO Jess Hartmann. “The newest release of Platform builds on that foundation and positions it as a significant player in the Enterprise market with advanced data protection and management. These new Platforms are perfect examples of ProMax’s goals in providing powerful IT features that also maintain simplicity of use.”

ProMax has also significantly amplified Platform’s scalability and expandability, emphasizing the ease of scaling workflows. Smaller workgroups, and those with portable requirements, are a great fit for ProMax’s on-set solution, Platform Studio. Single Platform systems that expand up to 256TB meet the needs of most mid-sized facilities. The Platform Nearline series fulfills the extensive resource demands of Enterprise operations and offers the ability to install multiple, synchronized Platforms across several locations, with automated data-management capabilities and multi-tiered storage deployments.

Additionally, ProMax has added cross-platform Adobe After Effects rendering to the Platform line, allowing both Windows- and Mac-based clients running Adobe AE to submit render jobs to the Platform. This capability eliminates the need to run time-consuming renders on workstations and frees users to get back to creative tasks. The Platform AE Render features are available now and are included as part of the latest Platform Series models without additional cost.

contact info:

 
www.promax.com