The American Society of Cinematographers

Loyalty • Progress • Artistry

Warning: include(/var/www/html/ad_includes/new_prod_ad.php): failed to open stream: No such file or directory in /var/www/html/new_products/January2009/index.php on line 71

Warning: include(): Failed opening '/var/www/html/ad_includes/new_prod_ad.php' for inclusion (include_path='.:/usr/share/pear:/usr/share/php') in /var/www/html/new_products/January2009/index.php on line 71
January 2009
Alioscopy Opens 3-D Showroom Online
Worlds Away Productions, a full-service digital, production and live-event design facility based in New York City’s Greenwich Village, will house Alioscopy USA’s first showroom on the East Coast.
Pixellexis Plants Roots in L.A. Online
Pixellexis Systems and Technologies has announced the opening of a Los Angeles office to provide sales and after-sales support for the company’s Lexigrid product range, which includes the RedBox, RedBrix and RedCard processing systems.
Matthews Monitor Bracket Online
Matthews Studio Equipment has introduced a compact, versatile monitor mount. 
Purosol Keeps it Clean Online
Manufactured by Origin Laboratories, LLC, Purosol is an advanced cleaning formula originally developed for NASA and the U.S. military to safely clean lenses and high-end electronic displays.
WhosCreative Online Online
WhosCreative.com has announced the launch of its comprehensive online portfolio/social networking service for creative professionals, giving filmmakers, animators, photographers, illustrators and more the chance to present their portfolios, be social, and find freelance and full-time work.
Codex Unveils Digital Lab
Codex Digital, a specialist in high-resolution media-recording and workflow systems, has extended its product family with the Codex Lab, a digital film lab in a box that forms the hub of fast, efficient tapeless workflows.
One-Touch Backup
Nexto DI now offers the Nexto ND-2725 Video Storage, a portable battery-powered device that backs up footage at the touch of a single button. 
Alacrity Media Intros Van, Ninjas
Alacrity Media has introduced its customized Road Grader van, a mobile implementation of the company’s data-based production and post pipeline. 
MovieCockpit Ready for Liftoff
VideoAssisTech has unveiled the latest product under its Cockpit banner, MovieCockpit, a software application that turns the user’s computer into an all-in-one, resolution-independent, live production switcher with multi-channel record and playback capabilities.
New Studio in Long Beach
Long Beach Studios is expecting to roll cameras during the first quarter of 2009 in its new, state-of-the-art facility. 
S3D Studios
Sunset Gower and Sunset Bronson Studios have teamed with Iconix Video to open S3D Studios. 
Gemini Creates 3-D Camera
Gemini LLC has teamed with MSM Design Inc. to create a film-based 3-D camera system. 
Sony Enables 3D Theater Projection
Sony Electronics has unveiled a single-projector 3-D adapter designed to work specifically with its 4K projectors in movie theaters.

Archives
New Products and Services
online archives. go
Alioscopy Opens 3-D Showroom

Worlds Away Productions, a full-service digital, production and live-event design facility based in New York City’s Greenwich Village, will house Alioscopy USA’s first showroom on the East Coast. Worlds Away will showcase Alioscopy’s award-winning, state-of-the-art 3DHD autostereoscopic (no glasses required) 3-D LCD display technology.

“Alioscopy’s pioneering solution will afford us limitless possibilities to fully explore the trend in 3-D,” says Kim Lee, Worlds Away Productions’ director and co-founder. “We are eager to adopt the 3DHD technology into our production pipeline and experiment with all artistic possibilities for not only creating compelling, immersive visual content without the need for glasses but for integrating and displaying content in new ways in theater sets, live events and at point of purchase, malls, trade shows, movie theaters, museum displays and more.”

Philippe Roche, CEO of Alioscopy USA, adds, “As interest in leveraging 3-D imagery as a valid communication medium continues to skyrocket, especially in 3-D film and digital-media creation, our conveniently located showroom will enable a wide audience of creative professionals to see first-hand the benefits of communicating, displaying and exploring information in 3-D.”

Alioscopy’s underlying open architecture provides an end-to-end solution that allows standard video to be shown and 3-D content to be developed and rendered with leading 3-D software applications such as Autodesk 3ds Max, Autodesk Maya, Softimage/XSI, Maxon Cinema 4D and NewTek Lightwave 3D.

Online Online Exclusive
contact info:  
www.alioscopyusa.com
Pixellexis Plants Roots in L.A.

Pixellexis Systems and Technologies has announced the opening of a Los Angeles office to provide sales and after-sales support for the company’s Lexigrid product range, which includes the RedBox, RedBrix and RedCard processing systems.

Targeted at such applications as 2K, 4K and stereoscopic color correction, Pixellexis’ RedBox is a high-performance, floating-point, parallel-processing solution containing 32 processors. The RedBrix system is based on Ambric MPPA (Massively Parallel Processing Array) technology; each unit houses 4 Ambric chips, each of which contain 336 processors and are accessible to a host system through PCI Express connectivity. The RedCard is an individual card with one MPPA chip on board; like the RedBrix, it is designed to give extra processing power to an existing system.

“One of our key objectives in the design stage was to make processing products available that would really benefit customers by offering real-time encode and decode of JPEG2000 material,” says Stefany Allaire, president and CEO of Pixellexis. “Naturally, for such products, one of our core targets was the postproduction and studio market space in Los Angeles and Hollywood. I feel very strongly that our clients and future clients should get the best pre- and after-sales support from Pixellexis, and the opening of our L.A. office in difficult economic times is testimony to this.”

Online Online Exclusive
contact info:  
www.pixellexis.com
Matthews Monitor Bracket

Matthews Studio Equipment has introduced a compact, versatile monitor mount. Machined from 6061T-6 aluminum billet rather than produced from a cast, the mount can support any size monitor weighing up to 65 pounds. 

The monitor mount works with light stands, C-stands or any other device with a 5/8” baby pin, and it folds flat to the monitor for storage and transportation. It can also be used with a Matthews Baby Grid Clamp for mounting to a truss.
Online Online Exclusive
contact info:  
www.msegrip.com
Purosol Keeps it Clean

Manufactured by Origin Laboratories, LLC, Purosol is an advanced cleaning formula originally developed for NASA and the U.S. military to safely clean lenses and high-end electronic displays. Unlike ordinary lens cleaners, which contain alcohol, ammonia and other harsh solvents that can strip away lens coatings, Purosol is made with a proprietary blend of organic plant extracts, making it completely safe, non-toxic and hypoallergenic; the formula leaves nothing to cling to the lens or otherwise damage equipment.

Purosol’s natural enzymes break down the molecules that cause dirt, salt, oil and grime to adhere to various surfaces. The formula also creates an anti-static barrier that repels dust so that less frequent cleaning is required.

Four different varieties of Purosol are available: Optical Lens Cleaner, Plasma Cleaner, Sport/Marine Cleaner and Jewelry Cleaner. Purosol is available through International Supplies at a suggested price of $12.95 for a 1-ounce bottle (packaged with a high-quality micro-fiber cloth).

Online Online Exclusive
contact info:  
www.purosol.com
WhosCreative Online

WhosCreative.com has announced the launch of its comprehensive online portfolio/social networking service for creative professionals, giving filmmakers, animators, photographers, illustrators and more the chance to present their portfolios, be social, and find freelance and full-time work.

“Creatives need an effective online portfolio Web site to prosper in today’s competitive marketplace,” says Dwain Schenck, co-founder of WhosCreative. “This economic downturn is a challenge to any businessperson, and a site like WhosCreative gives people the edge they need to compete and succeed by giving them creative control over the look and feel of their Web site as well as the tools necessary to effectively and economically present their work to their clients and the market at large.”

WhosCreative provides an array of services, including a detailed profile page, message sending with other users, job applications, customizable portfolios and bookmarks for favorite profiles. The service uses Web 2.0 technologies to enhance user interaction, and the site’s portfolio is designed in a modular fashion, allowing users to choose an appropriate format to showcase their work. (Currently, users can choose from standard HTML slide show, storyboards, tiled thumbnails or scrolling flash-based gallery.)

WhosCreative allows users to point their own domain names to their portfolios; when the portfolio is accessed through its own domain name, it becomes an independent site without WhosCreative branding. Additionally, WhosCreative offers an access-extranet component for users who want to share files with their clients in a password-protected area.

The basic service is free to join and allows users the ability to set up a comprehensive profile and standard portfolio. For $7.50 per month (or an annual subscription rate of $75), the user can sign up for the Pro Account, which offers the ability to post an unlimited number of images and videos.

Online Online Exclusive
contact info:  
www.whoscreative.com
Codex Unveils Digital Lab

Codex Digital, a specialist in high-resolution media-recording and workflow systems, has extended its product family with the Codex Lab, a digital film lab in a box that forms the hub of fast, efficient tapeless workflows. The Lab is modular, offers enormous recording capacity and provides all deliverables needed for production, post and archiving.

The Lab can ingest digital production material from Codex recorders, tape, telecine or other digital systems. It can be expanded to store more than 500 hours of digital cinema footage or 1,000 hours of high-end broadcast material, plus audio. When used in standard-definition applications, the Lab can hold 3,600 hours of recordings.

All material stored in the Lab is immediately available for on-demand daily deliverables and reprints. When an offline edit is complete, the Lab automatically generates the required finishing files from the EDL in a matter of minutes or hours. It will also play out to multiple channels of video (HD or SD), with automatic processing of shot lists or EDLs.

The Lab converts formats ranging from standard-def to 4K into editing files for Avid, Apple or Adobe, or into finishing or archive tapes or viewing files. Output file formats include DPX, MXF, DNxHD, QuickTime, AVI, JPEG, BMP and BWF, with full metadata, resizing, color-space conversion and LUTs for look management. Additionally, the Lab offloads HD footage up to 10 times faster than real time, with SD over 20 times faster, and it can produce multiple deliverables in parallel.

Codex has designed the Lab so it can be configured and upgraded according to the changing needs of users. It can be ordered with one or two dual bays for Codex Portable diskpacks and a dual bay for Codex Recorder diskpacks. The Lab will also hold up to four internal LTO4 tape drives and control external LTO4 robots. Additionally, high-speed RAID6 storage is expandable to over 100TB in removable blocks of 12 or 24TB.

The Lab can manage a range of broadcast productions or digital motion pictures; multiple productions can also be handled on one unit. It is designed for easy integration into the MCR of an editing or visual-effects facility, and it can also be directly connected on set or on location.

contact info:  
www.codexdigital.com
One-Touch Backup

Nexto DI now offers the Nexto ND-2725 Video Storage, a portable battery-powered device that backs up footage at the touch of a single button. Compatible with such camcorders as Sony’s PMW-EX1 and EX3 and Panasonic’s HVX200, the Video Storage can connect directly to the camcorder via USB cable. It checks the integrity of the footage as it records, and it can also detect faults and potential future hard-drive errors. A browse function enables users to verify when backup is complete, and the ND-2725 features an ESata interface that increases the data-transfer speed to and from a computer by three times compared to a USB 2.0.

The Nexto Video Storage is available in 160GB, 250GB, 320GB and 500GB, and it is forward-compatible up to 2TB. Compatible with PC, Mac and Unix platforms, the device can store video, photos, data, music and games.

Available through International Supplies, the 320 GB ND-2725 Video Storage has a suggested retail price of $799. It comes with a one-year warranty, a carrying case, long and short USB cords, a USB extension cord and an AC adapter. Auxiliary batteries and car chargers are also available.

contact info:  
www.nextodiusa.com
Alacrity Media Intros Van, Ninjas

Alacrity Media has introduced its customized Road Grader van, a mobile implementation of the company’s data-based production and post pipeline. As a complete digital-intermediate suite on wheels, the Road Grader is designed to meet the 4K camera and real-time post needs of filmmakers using data acquisition to create their projects on location.

The key components of this new data methodology are the Red One camera and Assimilate Scratch, which supports RedCode native files, enabling a real-time Scratch/Red data workflow. “Traditional methods of creating motion media have been undergoing fundamental changes, with 4K data acquisition quickly moving into the limelight as the means to make cost-effective, quality product,” says Blair Paulsen, founder and owner of Alacrity Media. “While these changes are occurring in large and small studios around the globe, we’re taking this new 4K data technology a step further by going on the road and on location to give clients immediate feedback and results.”

Key features of Road Grader include primary color grading of 4K footage in real time with full-quality de-bayering at 2K or 1080p, using a proper control surface for lift, gamma and gain; a complete Final Cut Studio editorial system for creating EDLs for conforming in Scratch; an ECinema color-evaluation monitor in a proper viewing environment with color correction applied in real time; an HP DreamColor monitor for viewing images in full 10-bit space; and real time layoff to tape via uncompressed HD-SDI in 4:4:4 or 4:2:2 color space.

The Road Grader hits the road supported by a team of “4K Ninjas,” a co-op team of 4K camera and DI experts. Paulsen explains, “Any of the Ninja pros can interface with the [cinematographer], camera team, sound mixer, playback operator, effects supervisor [and] colorist and support on-set editorial right in the Road Grader. We recommend an on-site camera Ninja and a Ninja data manager to handle the downloading, organizing and verifying of footage.”

contact info:  
www.alacritymedia.com
www.4kninjas.net
MovieCockpit Ready for Liftoff

VideoAssisTech has unveiled the latest product under its Cockpit banner, MovieCockpit, a software application that turns the user’s computer into an all-in-one, resolution-independent, live production switcher with multi-channel record and playback capabilities.

Based on CockpitCube, MovieCockpit is the company’s first application aimed at the consumer level. The software finds and visually lists any available audio/video I/O device connected to the computer, including DV cameras, DV conversion boxes, Web cameras and computer sound cards. Each device can then be fully configured in terms of input, resolution and frame rate, from standard definition through 2K.

Users can create separate live views for any of the inputs simply by dragging and dropping a chosen device into the work area. Each view can be separately configured for recording codec, file type and storage device, and each view can be recorded independently. Additionally, multiple live views can be easily grouped together — with no limit to the number of groups — to make synchronized recordings.

Offering straight cuts, manual or automatic wipes, and manual or automatic cross-fades, MovieCockpit enables chroma key work as well as graphics and text overlay. Recorded clips and the sync playlist are stored in the application’s database, which supports multiple thumbnails, an unlimited number of user-customizable metadata fields, and nested sorting and text search. Users can instantly reload recorded clips for playback, and clips can be output to external monitors; output formats are completely independent of input formats. The application can currently play back most available video codecs.

contact info:  
www.moviecockpit.com
New Studio in Long Beach

Long Beach Studios is expecting to roll cameras during the first quarter of 2009 in its new, state-of-the-art facility. Housing more than 1 million square feet of production, postproduction and support space, the studio will include 40 soundstages and the largest water-filming facility in California. 

“Long Beach is the perfect location for a major production studio,” says Jack O’Halloran, chairman of the studio. “Being close to three major airports, major freeways and Metro Rail makes us the most convenient production facility, and we are thrilled to become a part of this amazing and vital city.”
contact info:  
www.longbeachstudiosllc.com
S3D Studios

Sunset Gower and Sunset Bronson Studios have teamed with Iconix Video to open S3D Studios. With a full array of stereo-ready rigs, Iconix cameras, and stereo recording and playback devices, S3D’s stages offer a turnkey solution for shooting and testing stereoscopic production in a controlled environment.

“We are committed to providing state-of-the-art facilities that allow for greater ease in capturing digitally,” says Howard Stern, president of Sunset Gower Studios. “We want to make it easier to produce stereo and enable the creative community to work in a controlled environment that makes shooting easier and more dependable.”

“S3D stages allow us to integrate our new generation of stereo solutions in one easy-to-use package,” adds Bruce Long, CEO of Iconix Video. “S3D Studios will allow producers to move into stereo with their same crews and teams. Our goal is to support, not supplant.”

S3D’s stages at Sunset Gower and Sunset Bronson are equipped with on-set pre-post services for stereo dailies. Full stereo post is provided by Stereoscope Studios in Burbank, which also offers an S3D insert stage to facilitate simultaneous compositing of effects. Additionally, the S3D stages will utilize Iconix Video’s handheld stereo rigs, developed in association with Doggicam Systems. Other available rig options include tripod-mounted rigs and Doggicam’s new High Def Dolly system, which has been configured to mount Iconix’s 3-D HD system.

contact info:  
www.iconixvideo.com
Gemini Creates 3-D Camera

Gemini LLC has teamed with MSM Design Inc. to create a film-based 3-D camera system. The compact system weighs 44 pounds in Steadicam mode and 54 pounds when fitted with a viewfinder and 1,000' film load. Designed for easy setup and reloading, the Gemini 3-D camera is compatible with conventional 35mm remote heads, nose mounts, dollies, cranes and Libra heads.

The Gemini has been designed with a digital post pipeline in mind. The camera photographs 24mm-by-36mm images onto two strips of 35mm film; each frame has 8 perfs.

The film movements incorporate a vacuum back and an ultra-steady design, and the camera also features a 180-degree mirror shutter. Internal electronics control iris, focus and convergence functions, ensuring proper alignment of the left- and right-eye images. Users can access the electronic interface through controls on the camera body or with a smart remote, which offers complete feedback while the camera is running.

Coaxial mags reduce weight and size while enabling quick reloads. The Gemini also boasts a unique, ultra-lightweight clip-on mattebox that can hold one 6" round filter and two 6.6"x6.6" square filters. (The camera also accepts the Arriflex MB-14 mattebox.) Lenses, batteries and an underwater housing round out the Gemini’s accessory package, and everything is available for rent through Gemini LLC.

contact info:  
www.gemini3dcamera.com
Sony Enables 3D Theater Projection

Sony Electronics has unveiled a single-projector 3-D adapter designed to work specifically with its 4K projectors in movie theaters. The new adapter uses the full height of Sony’s 4K imaging device, with the ability to display full 2K images for the left and right eyes simultaneously and in parallel, from top to bottom.

Comprised of two new lens units — models LKRL-A002 (X1.1-1.9) and LKRL-A003 (X1.9-3.3) — the 3-D adapter consists of an optical and mechanical assembly for each left- and right-eye image. It is designed to meet DCI specifications for 3-D digital projection while overcoming the bandwidth and resolution limitations of 3-D systems currently on the market.

Compatible with all Sony 4K projectors now in the field, the 3-D adapter was developed to give exhibitors the flexibility to easily switch between showing 4K and 3-D content. The adapter attaches onto the projector’s lens mount, and it can be removed or re-attached within minutes.

When used with Sony’s integrated media block (LMT-200), the SRX-R220 4K projector is able to achieve 4:4:4 RGB signal path while avoiding the “triple-flash” artifacting of other 3-D solutions. The projector can also deliver a 60p 3-D display that is especially effective for stereoscopic displays of sports or other fast-moving content.

The 3-D adapter is designed to work with a maximum screen size of 55'; it is expected to ship in March 2009.

Sony Electronics’ Digital Cinema Solutions and Services group has also entered into separate and non-exclusive digital-deployment agreements with 20th Century Fox, Paramount Pictures and Sony Pictures Entertainment. The agreements will provide certain operational and financial resources to encourage exhibitors to implement digital cinema systems featuring Sony’s DCI-compliant 4K SXRD projection technology.

contact info:  
pro.sony.com