The American Society of Cinematographers

Loyalty • Progress • Artistry

July 2011
Focal Press Launches FilmSkills
Focal Press has launched FilmSkills, a subscription-based educational resource that promises to bring Hollywood insiders directly to the computers of a new generation of film students.
JVC Unveils 3-D Camcorder
JVC Professional Products Co. has introduced the GY-HMZ1U ProHD 3-D camcorder. 
Ikan Introduces VX7e, Acquires Cinemáge
Ikan has introduced the VX7e, a 7" HD-SDI monitor with Peaking and False Color. 
Fujifilm Manages Color with CCBox
Fujifilm Corp. has unveiled CCBox, its Image Interchange Framework-based on-site color-management tool. 
Hurlbut Visuals Opens Rental Division
Shane Hurlbut, ASC has unveiled Hurlbut Visuals DSLR Cinema Rentals, designed to equip filmmakers with a production-ready DSLR-camera system.
Radiant Images Expands
In addition to expanding its facility, Los Angeles-based rental house HD Camera Rentals has changed its name to Radiant Images to better reflect its scope of work, which includes prep and post services, 2-D and 3-D cinema solutions, and designing and building custom rigs.
Petrol Bags Unzips DigiSuite
Petrol Bags has introduced the DigiSuite DSLR Camera Case.
Vinten Adapts to 3-D
Vinten has introduced the 3-D Wedge Adapter for stereoscopic production. 
OConnor Glows with Marking Disks
OConnor has introduced Glow-in-the-Dark Follow Focus Marking Disks.
Movcam Accessorizes Sony F3
Movcam has introduced a support system for Sony’s PMW-F3 digital camera. 
AbelCine Rents Frezzi Juicebox
Frezzi Energy Systems has introduced the Universal Juicebox 600W, a dual-voltage broadcast-equipment power supply made in collaboration with AbelCine.

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Focal Press Launches FilmSkills

Focal Press has launched FilmSkills, a subscription-based educational resource that promises to bring Hollywood insiders directly to the computers of a new generation of film students.

“Digital tools are transforming book publishing and education,” says Focal Press publisher Elinor Actipis. “We are proud to offer our world-leading content on a platform that allows our customers to learn this visual art with visual tools.”

To create FilmSkills, Focal Press has partnered with more than 200 industry experts, including cinematographers, directors, studio and network executives, and equipment manufacturers. “Filmmaking is a collaborative art,” says FilmSkills co-creator Jason Tomaric. “With FilmSkills, we’ve re-created that collaborative atmosphere so young filmmakers can learn from the best filmmakers in the world.”

FilmSkills covers the entire process from writing to distribution and organizes each lesson into multimedia modules. Features include more than 100 videos featuring working professionals and academic experts, downloadable tools, companion text from Focal Press books, instructor resources, and social-media features that allow students and teachers to continue their conversations.

In conjunction with FilmSkills, Focal Press has also launched the website
www.masteringfilm.com, which features free tips, techniques, interviews and articles, all designed to help visitors become better filmmakers.

contact info:  
www.focalpress.com
www.filmskills.com
www.masteringfilm.com
JVC Unveils 3-D Camcorder

JVC Professional Products Co. has introduced the GY-HMZ1U ProHD 3-D camcorder. With an integrated 3-D twin-lens design powered by JVC’s proprietary large-scale integration chip for high-speed processing of HD video, the GY-HMZ1U can simultaneously record each left and right image in full 1920x1080 resolution.

The camcorder features dual 3.32 megapixel CMOS sensors (one for each lens) and delivers 34 Mbps AVCHD recording in 3-D or 24 Mbps in 2-D. Video can be recorded with time code at 60i to provide smooth motion or 24p for a film-like effect. The GY-HMZ1U can also capture 3-D time lapse and 3-D stills.

“With the new GY-HMZ1U, video-production professionals get true 3-D with full HD resolution,” says Craig Yanagi, national marketing and brand manager. “3-D production can be extremely complex, but this camcorder makes 3-D more accessible to independent filmmakers, commercial and corporate production houses, and even educational markets.”

contact info:  
http://pro.jvc.com
Ikan Introduces VX7e, Acquires Cinemáge

Ikan has introduced the VX7e, a 7" HD-SDI monitor with Peaking and False Color. 

The VX7e is equipped with Monochrome and Color Peaking features, which highlight sharp lines and stark contrasts for optimal focus control. The False Color feature utilizes a full spectrum of assigned color indicators, ensuring flawless exposure. The VX7e also provides every connection professionals need, including HD-SDI, HDMI, composite and component inputs. Other features include a screen resolution of 1024x600, Moveable Pixel to Pixel, Blue Gun and Digital to Analog Conversion. Controlling the monitor is intuitive thanks to front-and-center controls.

In addition to the included AC adapter, the VX7e comes with Ikan’s BP2 adapter plate, and users can specify whether they want the Sony L, Sony BP-U, Canon 900, Canon LP-E6+ or Panasonic D54 battery plate. Ikan also offers the PBK-17 professional battery-mount system, allowing the VX7e to be used with Anton/Bauer or Sony V-mount power options.

In other news, Ikan has acquired the Cinemáge product line from Cine-tal Systems, Inc. “This is a great opportunity for us to expand our product offering,” says Kan Yeung, CEO of Ikan Corp. “The Cinemáge product line has a reputation for unmatched color accuracy and quality.”

Ross Grasse, head of international sales for Cinemáge’s product line, adds, “We will invest in and expand this line while continuing to procure and manufacture all Cinemáge-related materials in the domestic U.S., providing Cinemáge customers with the same quality and innovation to which they are accustomed.”

contact info:  
www.ikancorp.com
Fujifilm Manages Color with CCBox

Fujifilm Corp. has unveiled CCBox, its Image Interchange Framework-based on-site color-management tool. 

CCBox is one component of an evolving color-management system that applies the Academy’s IIF workflow. The hardware tool incorporates a new algorithm based on the IIF to achieve a high level of flexibility and precision. With this system, cameras can be calibrated easily on site, while the calibration of monitors is fully automated. The pixel-by-pixel analyzing function dramatically simplifies the analysis of shooting conditions.

CCBox also features a new color-grading interface, and the adjustments made by the system can be handed over to a post facility to ensure an effective workflow.

contact info:  
www.fujifilmusa.com
Hurlbut Visuals Opens Rental Division

Shane Hurlbut, ASC has unveiled Hurlbut Visuals DSLR Cinema Rentals, designed to equip filmmakers with a production-ready DSLR-camera system.

The camera packages have been put together by Hurlbut and his team based on their collective experience working with DSLR systems in extreme conditions on two features, 25 shorts and more than 100 commercials. Thanks to the cameras’ small profile, a 15-camera package can fit in a 1-ton truck with room to spare.

Each rental package includes everything you need to turn the DSLR into a professional motion-picture-capture device. PL and PV mounts are available, as are Leica, Zeiss, Canon and Nikon lenses, all modified to work with 32-pitch focus, iris and zoom gears.

Hurlbut Visuals also offers custom camera supports, including Shoulder Cam, Man Cam, Helmet Cam, Stripper Cam, Action Cam, Chipper Cam, Crash Cam and Sniper Cam.

contact info:  
www.hurlbutvisuals.com
Radiant Images Expands

In addition to expanding its facility, Los Angeles-based rental house HD Camera Rentals has changed its name to Radiant Images to better reflect its scope of work, which includes prep and post services, 2-D and 3-D cinema solutions, and designing and building custom rigs.

Radiant Images’ expanded facility — which now measures more than 20,000 square feet — has been designed with client comfort and convenience in mind. It includes an 8,000-square-foot prep area with eight spacious bays, a high-precision lens and sensor diagnostics room for on-site testing, a kitchen and conference room for client use, dual loading docks, and a private and secure 4,000-square-foot prep facility for major productions.

“Since we began six years ago, our reputation has grown as innovators and problem solvers,” says Michael Mansouri, Radiant Images’ co-founder. “We like to think that we provide a spark of creativity to the projects we are involved in by discovering new and better ways to utilize cameras and gear. This type of hands-on, creative approach benefits our clients and has been the main reason for our growth.”

contact info:  
www.radiantimages.com
Petrol Bags Unzips DigiSuite

Petrol Bags has introduced the DigiSuite DSLR Camera Case.

The front lid of this semi-hard suitcase-style carrier unzips quickly to reveal a central compartment contoured to fit up to two DSLR cameras with lenses attached. Detachable internal dividers help secure contents and create pockets for storing a mattebox, camera plate, follow focus, camera light, viewfinder, cables and more. With the dividers removed, the DigiSuite can serve as a regular suitcase. On the lid’s interior, a padded pouch can hold a personal computer with up to a 17" screen. Contents are surrounded and cushioned by padded fabric.

Twin brackets on the bottom of the DigiSuite allow for quick connection of Petrol’s Snaplock wheel and trolley system. The exterior features a plastic, exchangeable logo frame for personal branding. Additional features include cold-molded laminate panels for extra protection, auxiliary zippered storage pouches for personal accessories, an exterior front pocket, top and side carrying handles, and dual-directional easy-glide zippers. The DigiSuite is constructed of black 900D and ballistic nylon fabrics.

contact info:  
www.petrolbags.com
Vinten Adapts to 3-D

Vinten has introduced the 3-D Wedge Adapter for stereoscopic production. The device balances rigs that cannot be mounted to a conventional head in a balanced position. It is designed to facilitate the proper balancing of 3-D beamsplitter rigs and allows more clearance for the under-slung camera, which increases the available downward tilt. The 3-D Wedge offsets the head’s level position by a few degrees so the balance mechanism produces a back-torque when the camera is level, moving the payload’s center of gravity forward of the tilt axis.

The 3-D Wedge Adapter integrates seamlessly with Vinten’s full range of heads and allows the option of shooting in 2-D and 3-D. “All of our adapters are designed to help improve the versatility and usability of Vinten’s products,” says Peter Harman, Vinten’s product manager. “The new Wedge Adapter can help users to deliver 3-D performance without compromising creativity. The Wedge Adapter is a significant addition to our extensive range of accessories; it is able to perfectly balance the often heavy payloads used in 3-D broadcast, and proves that Vinten is 3-D ready.”

contact info:  
www.vinten.com
OConnor Glows with Marking Disks

OConnor has introduced Glow-in-the-Dark Follow Focus Marking Disks.

The rings are standard-size flat marking disks designed for use with the OConnor CFF-1 follow-focus unit; they are also compatible with many other standard focus wheels. The glow-in-the-dark design provides maximum visibility to an assistant working in a dark location.

The phosphorescent marking rings join OConnor’s family of lens and camera accessories, including the CFF-1, O-Box WM mattebox and O-Grips handgrip system. The Glow-in-the-Dark Follow Focus Marking Disks are sold for $30 each and in sets of 10 for $290.

contact info:  
www.ocon.com
Movcam Accessorizes Sony F3

Movcam has introduced a support system for Sony’s PMW-F3 digital camera. The kit includes a mattebox, follow focus, front handle, battery mount, and 15mm lightweight-support and 19mm studio rod modules that are compatible with standard cine accessories. The support also includes two 19mm rods for the camera top, allowing more accessories to be attached. The support’s top handle has been designed for better balance when using the camera with a long lens, and the system also boasts two side handles; all of the handles feature a focus hook to assist the first assistant.

contact info:  
www.movcam.com
AbelCine Rents Frezzi Juicebox

Frezzi Energy Systems has introduced the Universal Juicebox 600W, a dual-voltage broadcast-equipment power supply made in collaboration with AbelCine.

The Universal Juicebox is designed to power the AbelCine UniBob Universal Breakout Box for complete power management of all camera accessories on 2⁄3" and digital-cinema cameras. It was designed with the Arri Alexa, Sony SRW-9000PL and Phantom Flex cameras in mind, but it can also be used to power any 2⁄3" camera and all of its accessories, including lens controllers, lights, onboard monitors and recorders.

The Lemo-8 dual-voltage port is standard for use with the Sony F23 and F35 and the Panavision Genesis. The additional XLR-4 and XLR-3 ports on the Universal Juicebox allow it to power a variety of 12-volt and 24-volt devices. The unit measures 4.5"x5"x11.75", weighs less than 6 pounds and accepts worldwide input voltage.

The Universal Juicebox is available for rent exclusively through AbelCine.

contact info:  
www.frezzi.com
www.abelcine.com